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Views: 222 Author: Astin Publish Time: 2025-01-13 Origin: Site
Content Menu
● The Rise of Product Placement
● The Role of Microsoft Surface in Hawaii Five-0
>> Impact on Audience Perception
● Behind-the-Scenes: How Product Placement Works
>> Production Design Considerations
● Broader Implications of Technology in Media
>> Changing Audience Expectations
● The Magic Table: A Unique Feature
● Audience Reactions and Criticism
>> Influence on Future Productions
● FAQ
>> 1. What kind of laptop did Hawaii Five-0 primarily feature?
>> 2. How does product placement work in television shows like Hawaii Five-0?
>> 3. Why is Microsoft Surface so prominently featured in Hawaii Five-0?
>> 4. Did other brands also appear in Hawaii Five-0?
>> 5. What impact did Hawaii Five-0 have on public perception of technology?
The television series Hawaii Five-0, which aired from 2010 to 2020, is well-known for its action-packed plots and stunning Hawaiian landscapes. However, it is also notable for its extensive use of product placements, particularly those involving technology. One of the most prominent devices featured in the show was Microsoft's Surface tablet, which became almost synonymous with the series. This article will explore the role of the Surface tablet in Hawaii Five-0, its significance in product placement, and how it reflects broader trends in media and technology.
Product placement has become a crucial marketing strategy in modern television and film. It allows brands to integrate their products into the storyline seamlessly, often leading to greater viewer engagement than traditional advertising methods. For Hawaii Five-0, this approach was particularly effective due to the show's popularity and the high visibility of its characters.
- Cost-Effective Marketing: Instead of spending millions on traditional commercials, companies can leverage product placements to reach audiences organically.
- Enhanced Storytelling: Products can enhance character development and plotlines, as seen with the use of technology that characters interact with directly.
- Viewer Retention: With the rise of DVRs, viewers often skip traditional ads, making product placements more valuable as they are integrated into the narrative.
The Surface tablet made its debut in Hawaii Five-0 during Season 2, quickly becoming a staple within the show. The character Officer Kono Kalakaua, portrayed by Grace Park, was frequently seen using the device in various scenarios that highlighted its capabilities.
- Accessing Databases: In one memorable scene, Kono uses the Surface to access a "Federal Multi-Agency Database" to look up information on a suspect. This not only showcased the tablet's functionality but also implied a level of sophistication and efficiency in police work.
- Interactive Technology: The Surface was depicted as an advanced tool that allowed for quick data retrieval and real-time updates, aligning with the show's portrayal of high-tech law enforcement.
The consistent use of the Surface tablet contributed to a perception of cutting-edge technology associated with law enforcement. Viewers may have come to associate Microsoft products with efficiency and modernity due to their prominent display in a popular crime drama.
The integration of products like the Microsoft Surface into Hawaii Five-0 was not merely coincidental; it was part of a broader strategy by producers to enhance realism while generating revenue through advertising partnerships.
- Set Design: The show's headquarters was designed to resemble a modern police station equipped with advanced technology. This setting allowed for natural interactions between characters and products.
- Technical Coordination: The production team worked closely with Microsoft to ensure accurate representation and functionality of the Surface tablet on screen. This included rehearsals where actors would practice using the device as if it were real.
The use of technology in shows like Hawaii Five-0 reflects larger trends in society regarding our relationship with digital devices. As technology becomes increasingly integrated into daily life, its representation in media evolves accordingly.
Viewers now expect realistic portrayals of technology in their favorite shows. This has led to:
- Increased Authenticity: Audiences appreciate when shows accurately depict how technology is used in real life.
- Educational Opportunities: Shows can serve as informal educational platforms by demonstrating how technology can be utilized effectively.
One distinctive aspect of Hawaii Five-0 was the "Surface Table," a large touchscreen table that served as a central piece in the task force's headquarters. This table allowed characters to interact dynamically with digital information, making it an engaging visual element for viewers.
The Surface Table was based on Microsoft's Surface 2.0 technology but modified for production needs:
- Size and Functionality: The table was designed to accommodate multiple actors at once while displaying images and data relevant to their investigations. It featured a 52-inch monitor embedded within a custom-built table frame.
- Operational Mechanics: Behind-the-scenes video engineers controlled what appeared on the table using multiple computers, creating an illusion of seamless interaction as actors gestured and moved information around during scenes[1][15].
While many viewers appreciated the integration of cutting-edge technology into Hawaii Five-0, some criticized it as excessive or distracting. The show's frequent product placements were sometimes viewed as blatant advertisements rather than organic elements of storytelling.
- Positive Reception: Many fans enjoyed seeing modern technology represented realistically within a police procedural context, enhancing their viewing experience by making it feel more relatable.
- Negative Critiques: Critics pointed out instances where product placements felt forced or overly promotional, detracting from character development or plot progression[1][9].
The cultural impact of Hawaii Five-0 extends beyond its narrative content; it also shaped perceptions about technology's role in law enforcement. By showcasing devices like the Surface tablet prominently, the series contributed to discussions about modern policing methods and technological advancements.
The success of Hawaii Five-0 may have paved the way for other shows to adopt similar strategies regarding product placement:
- Increased Brand Collaborations: Other series began exploring partnerships with tech companies to feature their products prominently within storylines[9][14].
- Shaping Viewer Expectations: As audiences became accustomed to seeing high-tech gadgets integrated into narratives, future productions may feel pressure to keep up with these expectations or risk appearing outdated.
In summary, Hawaii Five-0 utilized Microsoft's Surface tablet not just as a prop but as an integral part of its storytelling. The show's approach to product placement exemplifies how brands can effectively engage with audiences through strategic integration into popular media. As viewers become more tech-savvy, the expectation for authentic representations of technology will continue to grow.
The primary device featured in Hawaii Five-0 was Microsoft's Surface tablet, which was prominently used by characters throughout various episodes.
Product placement involves integrating a brand's product into a show's storyline or setting, allowing for organic viewer engagement without traditional advertising interruptions.
Microsoft Surface was featured prominently due to strategic partnerships aimed at showcasing cutting-edge technology within a modern law enforcement context, enhancing both brand visibility and narrative authenticity.
Yes, Hawaii Five-0 featured various brands through product placements, including vehicles from GM and other tech products that aligned with the show's themes.
The portrayal of advanced technology like the Surface tablet helped shape public perception by associating these devices with efficiency and modernity in law enforcement contexts.
[1] https://betanews.com/2011/10/22/is-hawaii-5-0-one-long-microsoft-commercial/
[2] https://www.neowin.net/news/surface-shows-up-in-latest-hawaii-five-o-episode/
[3] https://en.wikipedia.org/wiki/Hawaii_Five-0_(2010_TV_series)
[4] https://greateatshawaii.blogspot.com/2016/05/behind-scenes-on-hawaii-five-0.html
[5] https://www.staradvertiser.com/2011/04/05/features/five-0-redux/five-0-redux-deconstructing-five-0s-theories/
[6] https://www.youtube.com/watch?v=nfHuZ5qrYX4
[7] https://www.windowscentral.com/windows-phone-and-surface-both-guest-star-hawaii-five-o-episode
[8] https://www.rememberingjacklord.com/five-0-technology
[9] https://rbr.com/cbs-pushes-product-placement-envelope-with-hawaii-five-0/
[10] https://alohavermont.wordpress.com/2011/06/27/behind-the-magic-of-hawaii-five-0s-magic-surface-table-and-whered-the-new-h50-set-go/
[11] https://www.cdotrends.com/story/16015/ransomware-rascals-busted-hawaii-five-o-style
[12] https://screenrant.com/hawaii-five-0-behind-scenes-secrets-trivia-facts/
[13] https://www.cbsnews.com/losangeles/news/chi-mcbride-hawaii-five-0-interview/
[14] https://seanwolfington.com/2012/01/31/product-placement-is-tv-selling-out/
[15] https://www.youtube.com/watch?v=vOrQ4nUM_LY
[16] https://www.facebook.com/JakobBrandenburgTV/videos/permians-miss-faught-and-her-hawaii-five-o-ringtone/1481012382397304/
[17] https://www.reddit.com/r/videos/comments/t3pktw/ridiculous_product_placement_in_hawaii_50/
[18] https://www.npr.org/2017/07/19/536711220/-hawaii-five-0-casting-announcement-doesn-t-fix-cbs-larger-diversity-problem
[19] https://www.reddit.com/r/windowsphone/comments/1cboxp/did_hawaii_five0_and_its_product_placement_of/
[20] https://www.staradvertiser.com/2011/02/06/features/house-of-five-0/
[21] https://www.youtube.com/watch?v=7O9J0fcWl1s
[22] https://johnnylyle.co.uk/2011/08/05/hawaii-five-o-and-product-placement/
[23] https://www.reddit.com/r/Surface/comments/bn6cli/is_hawaii_50_one_long_microsoft_surface_pro/
[24] https://archive.nytimes.com/artsbeat.blogs.nytimes.com/2012/01/18/a-commercial-sandwiched-between-lines-of-dialogue-on-hawaii-five-0/
[25] https://productplacementblog.com/tv-series/microsoft-surface-tablet-used-by-scott-caan-as-detective-sergeant-danny-danno-williams-hpd-in-hawaii-five-0-season-10-episode-1-2019/
[26] https://www.youtube.com/watch?v=oQYwFND7rHE
[27] https://www.lovemoney.com/gallerylist/144636/tv-and-film-product-placements-that-went-disastrously-wrong
[28] https://www.researchgate.net/publication/338187485_Eh_You_Hawaiian_Examining_Hawaii_Five-0's_Hawaiian
